The story
Practical, business-first technology help.
After years leading software, web, operations, and delivery teams, Matt started Salt City Labs to bring practical, business-first technology help to small businesses that do not need hype — they need clearer websites, better follow-up, simpler workflows, and tools that support the way they actually work.
What Matt brings
- 20+ years in software, digital platforms, and delivery leadership
- Hands-on AI product development experience
- Enterprise web and Adobe Experience Manager background
- Operations leadership across growing teams
- Experience with small-business websites and workflow problems
- Ability to translate messy business needs into clear technical next steps
Selected background
Founder & Principal Engineer — Salt City Labs LLC
Built practical AI, automation, website, and workflow solutions for small businesses.
Founder & Lead Engineer — BetterCallAlex.ai
Built a white-label AI phone receptionist SaaS platform with real-time voice AI, transcripts, summaries, subscriptions, and booking integration support.
VP, Delivery Leadership — Rightpoint, a Genpact company
Supported complex client delivery, project recovery, staffing, scope, budget, and executive communication.
COO — Hoodoo Digital
Helped scale delivery operations from roughly 79 to 140 employees across software development, QA, DevOps, and delivery management.
President — Salt City Digital
Founded a Magento and WordPress services firm focused on tailored digital solutions.
Digital Platform Leadership — Zions Bancorporation / Zions Bank
Led web, Adobe Experience Manager, Adobe Analytics, QA automation, CI/CD, and digital platform initiatives.
Education
BS, Computer Science, Utah State University.
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