Work

Practical work, real systems, useful outcomes.

Salt City Labs focuses on the kind of technology work small businesses actually need: clearer websites, better intake, reliable follow-up, simpler workflows, and practical automation.

Client work

Websites and support for real service businesses.

Local service website

Mountain Midwifery / BenNi Gage

A warm, clear service website for a home birth midwife, designed to explain care options, service area, pricing, testimonials, and the path to booking a consultation.

  • Clear service-area messaging
  • Pricing clarity
  • Consultation-focused calls to action
  • Testimonial integration
  • Warm, calm visual direction for a trust-based service business
View website

Website hosting, migration, and technical support

ListoTax

Technical support for a tax, bookkeeping, payroll, and translation services business, including website hosting, migration, and cleanup support.

  • Website migration support
  • Hosting support
  • Technical cleanup
  • Small-business web operations
  • Professional services business support
View website

AI product build

A SaaS platform built end to end.

AI phone receptionist SaaS platform

BetterCallAlex.ai

A white-label AI phone receptionist platform built to help businesses answer calls, capture information, summarize conversations, and support booking and follow-up workflows.

  • Real-time voice AI stack
  • Next.js and Supabase/PostgreSQL application architecture
  • Anthropic Claude integration
  • Telnyx telephony integration
  • Stripe subscriptions
  • Multi-tenant infrastructure
  • Phone-number provisioning
  • Webhook-based event handling
  • Call transcripts and summaries
  • Booking integration support
  • 10DLC/SMS compliance workflows
View project

Founder experience

Experience behind the work

Salt City Labs is backed by 20+ years of software, web, delivery, and operations leadership. Matt Bailey has led engineering and delivery teams across startups, agencies, financial institutions, and enterprise digital platforms.

Engineering & Delivery Leadership

Former VP of Delivery Leadership at Rightpoint, a Genpact company, with experience supporting complex client engagements, delivery quality, budget discipline, schedule predictability, staffing, scope, risk management, and executive-level client communication.

Operations Leadership

Former COO of Hoodoo Digital, where Matt helped scale the delivery organization from roughly 79 to 140 employees across software development, QA, DevOps, and delivery management.

Enterprise Web Platforms

Led enterprise digital platform work across Adobe Experience Manager, Adobe Analytics, marketing technology, QA automation, CI/CD, eSignature, customer identity/access management, and customer-facing web platforms.

Small Business & Web Services

Founded Salt City Digital, a Magento and WordPress services firm focused on tailored technology solutions, digital marketing, design, analytics, and user experience.

AI Product Development

Founder and lead engineer of BetterCallAlex.ai, with hands-on experience building AI-enabled SaaS products using modern web, database, telephony, billing, and LLM infrastructure.

Connect with Matt on LinkedIn Follow Salt City Labs on LinkedIn

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